Category: service

Building and managing work programs in local authorities with the help of Monday.com

Posted on by Web3D_2017_webmaster

There are about two hundred and sixty local authorities in Israel as of 2025, and all of them are required to manage dozens of projects, budgets and initiatives each year under public oversight, government regulation and an expectation of transparency. The Ministry of the Interior offers a structured model for building effective work plans, but in practice the application relies on manual systems, scattered documents and spreadsheets. The Monday.com management system makes it possible for the first time to turn the principles of the public management model into a digital, measurable and collaborative process. This article explains how each stage in the official model translates into a practical tool within Monday and how local governments of all sizes can implement it efficiently while addressing the needs of both the management layer and the execution layers.

What is Monday and how do municipal authorities actually use it?

Monday is an advanced work management platform that enables public bodies to manage processes, projects, urban program development, budgets and tasks in a single workspace that is transparent, modular and accessible to all relevant parties at all levels. Its uniqueness in managing public civil systems is the ability to create a direct, continuous and efficient connection between the managerial tier and the operational tier. It is a tool that meets all requirements for coordination, supervision and initiating tasks in real time. Workers receive clear assignments with responsibility and a due date; managers can see in real time where gaps are occurring, cancel duplications and prioritize tasks based on data rather than assumptions. In addition to businesses and organizations, more and more cities and local authorities around the world in 2025 are choosing to improve civil and financial management with the help of Monday. One example is Baltimore, whose employees use Monday to manage interdepartmental services, internal approval processes and monitoring of infrastructure development projects. In Britain the system has been approved for purchase in government tenders under the G‑Cloud framework, and it is used in hundreds of public bodies. Monday meets strict information security standards such as SOC 2 and ISO 27001, making it suitable for use in sensitive bodies including government ministries, local authorities and educational institutions. In Israel it is possible to learn from the largest city how to integrate Monday. Tel Aviv has chosen Monday for managing cross‑department work processes, including everyday municipal life, infrastructure development, resident services and coordination between departments, subcontractors and external suppliers. The platform helps the management obtain an up‑to‑date and reliable overview and enables city employees to understand what is required of them at every stage in an accessible and clear way.

How do the capabilities of Monday integrate in managing a local authority?

Implementation of policy: Every mayor or council has a vision or core guidelines that define overall goals and the values that will bring them about in every work plan. The real difficulty is translating the vision into action on the ground in a way that drives programs, sets priorities and serves as the basis for broad policy. Monday gives an effective response to all the challenges facing managers in a municipal authority:
• Translating general principles into actionable policy: the vision appears as a constant board that underpins the planning of programs, goals and tasks. Every action is linked to an overall objective.
• Ensuring that each department operates according to the vision: with customized boards, managers can identify projects that diverge from the desired direction and compare departments by level of implementation.
• Providing employees with a broad perspective: whether it is the supervision division, sanitation, construction or education, people who meet residents in the field understand the full picture – not only what actions are required but also what their implications are. This reduces resistance, increases involvement and allows workers to align and make decisions that serve the policy.

Real situation assessment based on data: The ability of the management to make informed decisions in a local authority depends on the quality of the data flowing from the field. In reality things are more complicated. Inspectors and field coordinators must collect and transfer information under workload and time pressure, often without consistency in formats and reporting methods, sometimes using manual tools. Managers have difficulty cross‑referencing information, identifying trends and reacting in real time, creating a recurring bottleneck. Monday offers a complete solution through situation assessment boards tailored for each department. Operational personnel enjoy a simple interface for entering information, uniform forms and automatic reminders to ensure full data completion. The management receives a visual display of all information: graphs, trends, gaps and risk points. The system allows easy analysis and cross‑checking of information, deriving insights, examining courses of action and issuing instructions for execution in real time, instead of waiting for future reports such as quarterly summaries.

Measurable goals in every municipal department: Success in managing a local authority is measured throughout the entire term, not just at the end of five years. Each budget and each new project must promote the vision and policy while setting clear, measurable and achievable goals. The challenge for the management level is to define ambitious yet realistic objectives that can be monitored and that integrate the work of all bodies within the authority. For the execution level the challenge is to understand exactly what the goal is, what their role is in achieving it and when and how it is measured. With Monday it is possible to build dedicated templates for every goal you define, including metrics, budgets, schedules, roles and synchronization between different departments. Directors and heads of departments can view the full picture, identify duplications or gaps, handle problems raised by the field in real time, make informed prioritizations and ensure that the goals connect to the broader strategic plan of the authority. At the same time employees receive a focused display. They concentrate only on what is relevant to them in a clear and intuitive way. The departmental goals thus become more than general planning tools – they become an operational mechanism that translates each goal into measurable action in the field, with constant monitoring of status and adherence to timelines.

Transition to execution of operational tasks: In municipal management, the transition from policy to implementation depends on every employee knowing exactly what is expected, what the deadline is and who is responsible. One common failure in the implementation process is a lack of clarity in the field: verbal requests, unsynchronized documents, files or plans that are not accessible to everyone. The result is known: delays, instructions falling between the cracks, errors in time and budget management and even double and unnecessary work. Monday has all the tools to provide a precise answer at each level. For city or council workers every task is a clear item with a schedule, responsible person, status, budget and comments. For managers it is an advanced control tool that allows them to see all open tasks, set priorities, identify bottlenecks in real time and make adjustments on the fly. Contractors and external suppliers are also integrated. Whether it is gardening, sanitation, after‑school program management, infrastructure work or security, every service provider can report and be monitored within the Monday system. This includes tracking payments, service quality, response time, performance and the status of dealing with faults. Thanks to personalized views, automatic reminders and full transparency, Monday turns the work environment from confused to managed. Coordination between teams, monitoring progress and accurate execution become routine rather than a burden.

Metrics and control – analyzing, understanding and improving: Collecting metrics and reports is an inseparable part of the management process in any local authority. The real challenge is to extract practical insights from them in real time: understanding cross‑departmental trends, identifying gaps between planning and execution and using metrics to make informed decisions. On the other hand, the execution level needs daily guidance: whether targets are being met, where there are shortages and what can be improved now instead of later when it is too late to correct. Monday transforms the metrics into a living management tool rather than static reports. For the management it is possible to define KPI fields in the boards and derive custom reports and strategic dashboards. The display allows drilling down by area of activity, time range, department or responsible person and identifying trends even before a failure occurs. It is also possible to activate automatic alerts that warn of deviations from targets, delays in execution or budget overruns and enable managers to respond in real time. For workers the metrics are presented clearly and are focused only on what is relevant to them. The worker sees whether tasks are completed, whether there are gaps and what is considered success without being flooded with unnecessary information and statistics.

Annual planning cycle – turning the process into an organizational routine: One recurring difficulty is inconsistency in planning. Each year the process almost starts from scratch, without a structured foundation, without fixed timelines and without organized documentation of what was done in previous years. Department and division managers find it difficult to follow cross‑sectional progress and employees find it difficult to understand what is expected at each stage throughout the year. Monday offers a clear way to deal with this challenge: creating a fixed annual board with defined milestones. This may include data collection, planning workshops, publishing tenders for the following year, preparing for the end of contracts with suppliers, recurring events, approval of work plans, and budget and quarterly control discussions. For the management it means creating a constant management backbone – a uniform structure that repeats every year with the ability to compare between years, draw conclusions and make continuous adjustments. For employees the board makes clear at any given moment where the authority stands in the annual cycle, what is expected now and what the next stage is. Thus annual planning becomes a professional routine that produces continuous improvement, with the ability to compare between years and derive real lessons. Consistent implementation of the planning cycle in the system allows the authority not only to meet the Ministry of the Interior’s requirements but also to provide timely answers to residents and improve internal functioning over time.

Smart implementation of government policy through digital means: In 2025 all local authorities in Israel are required to streamline processes, reduce bureaucracy and implement effective work plans according to the Ministry’s framework. Many authorities find it difficult to do so because they are stuck with outdated management tools and manual processes. Monday offers a complete solution: to lead the vision into a clear work plan with tasks, goals, metrics and control in a single board that is always available to all levels. Global data show that more than eighty percent of projects in authorities and the public sector exceed tasks and budget, while only half a percent meet standards of time, budget and benefit. This means that if an authority truly wants to meet its goals it must adopt a digital tool that enables control, alerts and transparency without errors or delays. Implementing Monday.com allows local authorities to improve adherence to schedules, reduce delays and drive planning and execution based on real metrics. Every investment in smart management infrastructure is translated into tangible results in the field and improved satisfaction among both employees and residents.

How to choose a partner to implement Monday in a local authority and why it matters

The transition of a local authority to management with Monday is a decision that involves more than choosing the platform itself; it also involves choosing a partner who will accompany the organization throughout the process. The implementer is the party that adapts the system to the structure of the authority, defines the metrics, designs the boards, trains the users and, most importantly, ensures that the system serves the authority’s goals and does not remain unused technology. Web3D is an official and certified partner of Monday.com with twenty‑eight years of experience in leading digital transformation projects, system design and the implementation of smart work solutions. The company has operated over the years in a wide range of sectors – from the municipal and governmental sector, through health and education, to the security, transportation and industrial sector, with a deep understanding of organizational structures, work processes and public regulation. Web3D has unique experience working with cities, local and regional councils, municipal corporations and public bodies operating under the authority. The company has proven ability to lead cross‑departmental projects of any scope. Familiarity with the complex structure of authorities – including planning, budgeting, education, welfare, logistics, operations and human resources – allows Web3D to build a complete Monday suite with the most precise solutions connected to organizational reality at every level. The expert team includes industrial and management engineers, process consultants, information systems specialists and UX/UI experts – all with proven experience working with organizations that have multiple levels and processes. The service includes mapping the unique work processes of the authority, adapting the platform to organizational needs and a gradual implementation that includes accompaniment, training, documentation and the generation of reports for management and government ministries. In addition, Web3D complies with all standards required for working with local authorities in Israel, including accessibility standards, information security and government guidelines for digital services. The company is certified to ISO 27001 (information security management) and ISO 9001 (quality management) and applies them systematically in every project, including those involving municipalities and councils. Compliance with these standards ensures the highest level of security, quality and operational control for the local authority. The solutions implemented meet relevant regulatory requirements and provide the authority with security, compliance and convenient reporting to all government bodies. In simple terms, when implementing Monday with Web3D you not only receive a well‑managed system but also a strategic partner who understands municipal management, identifies the needs of the authority and accompanies it hand in hand in leading real operational change. The design and implementation process carried out by Web3D is aimed at the real goals of the authority, adapted to its organizational structure, creates measurable impact and relies on a deep understanding of the challenges of local government in Israel.

Questions and answers about managing work plans in local authorities with Monday

What is Monday and how does it help local authorities?
Monday is a system for managing processes, projects and goals that enables authorities to move from manual and scattered management to digital, transparent and data‑based management that aligns with the Ministry of the Interior’s framework.

How does Monday help link a municipal vision to activities on the ground?
The system makes it possible to build work boards that connect a city’s vision and policy to daily tasks. Every project, goal or task is derived from the vision, displayed clearly and measured according to the metrics that were defined.

What is the advantage of Monday compared with managing via Excel or manual documents?
Scattered spreadsheets are not updated in real time. Monday offers a central work board with reminders, synchronization between departments, customized views and advanced reports that prevent lack of coordination and double execution.

How can metrics and KPI be managed on a daily basis in Monday?
It is possible to define KPI fields in the boards, activate alerts about deviations, analyze trends and create dashboards tailored to managers. The metrics are also displayed to employees in a simple and clear way.

Does Monday meet the Ministry of the Interior’s requirements regarding planning and control?
Yes. Monday makes it possible to manage all stages of the annual planning cycle – vision, situation assessment, setting goals, execution and control – in a structure that aligns with the official model of the Ministry of the Interior.

Are there examples of authorities that already use Monday?
Yes. One prominent example is Tel Aviv, which uses Monday to manage projects, tasks and resident services between departments.

How does Monday affect the decision‑making process?
By collecting information from the field in real time, analyzing gaps and presenting data visually, management can make informed decisions faster and in a more data‑driven manner.

Why is choosing the right implementation partner important?
The success of the project depends not only on the platform but on the body that accompanies the process. The implementation partner ensures adaptation to existing processes, defines boards and metrics, trains users and leads to effective use of the system.

Why choose Web3D as the implementation partner for a local authority?
Web3D is a certified partner of Monday with twenty‑eight years of experience serving public bodies. It specializes in working with municipalities, councils and municipal corporations, meets ISO 27001 and ISO 9001 standards and fully complies with regulatory requirements.

What does the implementation process offered by Web3D include?
It includes custom mapping of municipal processes, building boards, training, ongoing accompaniment, documentation and report generation for government and management, all under professional supervision with industrial engineers and information system experts.

Monday for Lawyers: When office management becomes a smart and efficient system

Posted on by Web3D_2017_webmaster

In a law office every minute can influence fees, adherence to schedules, interactions with clients and sometimes even the legal outcome. A typical workday includes handling multiple cases simultaneously, coordinating between different parties, tracking hearings and deadlines, documenting actions, working with clients and suppliers and updating and storing documents and correspondence. When some information is recorded in a diary, other parts in spreadsheets, reminders in messaging apps and documents in email, it is harder to control the situation and see the full picture. In other words, the work gets done but it is scattered, not documented as it should be and wastes valuable time on internal management. Although there is a growing understanding of the need for digital tools, many offices still operate with traditional methods or rely on software that does not communicate with one another. The result is a lack of control, administrative overload and burnout, both operationally and in the quality of service to the client. This is exactly where Monday.com enters the picture: it is a system for managing work processes that allows law offices to create an orderly, clear and coordinated environment. More and more lawyers from fields including litigation, real estate, commercial law and torts are discovering how they can manage cases, clients, schedules and tasks from a single place and build simple, uniform workflows for the entire team. Monday allows you to design your office environment according to its specific needs — such as opening a new case, assigning it to a lawyer, managing the calendar, sending automatic reminders and issuing invoices. It supports daily work for both independent lawyers and offices with dozens of staff members. In addition, the system integrates with tools familiar to lawyers in Israel, including Outlook, Google Calendar, Zoom, DocuSign and dedicated legal systems and case management systems such as Legal, “Kelim Shluvim” and Net HaMishpat, so you maintain full control over every point of contact with the client and the legal system.

What makes Monday unique for law offices? Clear management, precise tracking and time savings

Although Monday was not created specifically for the legal sector, it can be adapted more precisely than most tools. Thanks to its flexible structure, any office can build boards tailored for managing cases, tasks, meetings and invoices. Lawyers, interns and office staff see exactly the status of each client, what has been done and what requires further action without searching through emails, notes or documents. In legal work, where order and precision are imperative, this is a clear advantage. One important need for lawyers is the ability to track billable hours. Monday allows organized tracking by client, case or project, including an internal timer, hours reports and custom invoices. When every minute is documented and every action recorded you can generate summary reports for any need at the click of a button. This ability reduces errors, improves transparency with the client and strengthens financial management in the office.

In addition, Monday allows implementation of simple automations such as sending notifications, reminders, status updates or opening tasks based on predefined conditions. For example, when a document is added to a particular case an update alert is sent to the responsible lawyer. Another example is setting a task for preparing a summary automatically one or two days before a court hearing. The result is less time wasted on manual tracking and more time devoted to the essence of quality legal work. Moreover, the system provides full control over everything happening in the office: who is handling what, when, what has been completed and what is still open. It reduces dependence on people’s memory or individual initiative and creates stable, precise and documented work routines, even for a young team or interns.

How does Monday integrate with existing workflows without changing the way you work?

The concern that accompanies implementing a new management system is understandable, but Monday is not intended to change the way you work; rather it is meant to improve and streamline it. It allows you to continue managing the office in the same method you know, just more smartly, accurately and under control. Instead of using many tools, manual tracking or jumping between systems, you get one work environment that unifies everything you already do today and adds a layer of management, order and automation. Monday’s approach relies on flexible adaptation to existing processes such as opening a case, assigning a lawyer, managing meetings, tracking the schedule, sending letters to clients or documenting calls. All these can remain as they are but they gain a clear framework, precise timing and shared responsibility. Many tasks that are currently performed manually, for example sending reminders for hearings, generating summaries or updating a case status, can become completely automatic through Monday’s automations.

Alongside this, the system knows how to integrate with existing tools in the office. If you work with a time‑tracking system or accounting software that has an open API, you can connect it to Monday and receive real‑time updates, activate automated processes or import data in an orderly manner. This is true as well for systems like Legal or external calendars. There is no need to abandon the tools that already work for you; instead you can make them part of a single system that presents the larger picture. All this happens without overburdening the staff, without dramatic organizational change and without an unnecessary learning curve. Monday fits exactly where it is needed: between a person and a task, between a task and a case and between a case and the management of the entire office. This gives you better control, frees up time for legal work itself and significantly reduces the operational load.

How do lawyers in different fields use Monday daily?

Implementing Monday empowers law firms across all areas of specialization to create a work environment designed not only for effective case management but also for the comprehensive management of the entire office. Whether it involves litigation, real estate or commercial law, and whether it involves collections, employee management or recruitment processes, everything is placed in a single clear and precise board. For litigation offices the system allows managing cases by stages such as filing a claim, responding, affidavits, preparation for a hearing, tracking decisions and providing ongoing client updates. Every action is documented, timed and can be allocated among the lawyers on the team. In real estate offices you can build boards for transactions that include tracking the status of the contract, coordination with authorities, land registry registration, payment management and reports to the Israel Land Authority. The system sends automatic alerts and allows documentation at each stage. In offices specializing in commercial law, contracts and ongoing advice, Monday is used to manage business clients: documenting meetings, tracking requests, receiving documents, opening recurring projects and defining a predetermined service level agreement for each client.

Monday is also suitable for managing collections and financial processes. You can build boards that combine tracking open invoices, actual payments, reminders to clients and activating collection representatives. Every action can be automated; for example a reminder notice is sent automatically after a defined number of days. Additionally it is possible to manage human resources and staff matters: onboarding new employees, recruitment processes including interviews, tests and approvals, managing vacation requests, periodic feedback conversations and even tracking a budget of hours or distributing workloads among lawyers. The process of onboarding a new client becomes clear and structured as well, from the initial call, sending an agreement, documenting the details and assigning the case to the responsible lawyer. Everything is done transparently, documented and uniform, with customized forms, clear steps and defined responsibilities.

Compliance with information security standards

Security is a prominent concern for law offices because each file contains sensitive information, communications with clients, personal documents and classified legal details. A solution is required that ensures strict protection of every piece of data. Monday.com meets the strictest international information security standards: ISO 27001, SOC 2/3 and CSA STAR. The information is encrypted both when stored (with AES 256) and during transfer (using TLS 1.2 or higher) and the system includes role‑based permissions, two‑step verification and constant monitoring of access and usage. In addition, the system enables data hosting in Europe and complies with the Israeli Privacy Protection Law.

An implementation process tailored to your needs

To ensure Monday serves your office accurately, the implementation process is built in stages that allow full customization. First there is an in‑depth mapping of processes: which types of cases you handle, how work is carried out among team members, the stages each case goes through and the interfaces with clients. Next, a technical specification document is created describing the current workflow, the goals of using the board, the required column structure, conditions for automations, types of users and necessary permissions and integration with relevant third‑party systems such as Outlook, a time‑tracking system or another legal system. Afterwards, a prototype of one board is built and launched for a small group of employees as a pilot. Only after checking and fine‑tuning the process will the boards be opened to all employees in the firm. The staff receives personal training and ongoing support over time while the system is continuously improved based on feedback from the field. This process is carried out in close cooperation with the office without dramatic changes in organizational culture and without unnecessary burden on the team. The system integrates exactly where needed — between tasks and actions and between clients and employees — so the result is precise, smart and uniform office management. Monday adapts to the office rather than the other way around.

How much time and money does switching to Monday save?

A proper implementation of Monday generates tangible benefits from the first stage. Data from Monday.com customers indicate that a correct implementation may produce a saving of approximately five to seven work hours per week per employee, depending on the scope of activity and the level of automation used. In addition, the system helps reduce errors, improve documentation processes and streamline collections and workload management. You can measure improvement through metrics such as time to close a case, response speed to the client, success rates in meeting deadlines and economic efficiency based on work hours invested versus fees collected.

How to choose a company to implement Monday professionally and accurately for you

In a law office, implementing Monday is not just installation and connection; it is a process that requires deep understanding of work processes, characterization of areas of expertise and adaptation to existing systems. Therefore it is advisable to choose a partner with proven experience in leading digital transformation processes. Web3D is an official and certified partner of Monday.com. It specializes in complex implementations both in large organizations and in small and medium offices. The company has been active in the field for over a decade, with cumulative experience of twenty‑eight years, dozens of successful projects and a professional team that includes industrial engineers, information systems professionals and consultants who know the legal world well. In addition to the specification process, Web3D offers a complete package that includes training, support and gradual implementation in different teams. The company also has a dedicated development department that creates custom integrations with external systems. In this way you can manage all your office activities from one place, without giving up your existing systems, by connecting them intelligently.

Frequently asked questions about Monday for lawyers

• What is the advantage of Monday in managing a law office? Monday allows lawyers to manage all office activities including cases, clients, tasks, schedules, collections and training. Everything converges into one system, creating order, reducing operational load and improving control, transparency and efficiency at every stage of the work.

• How does Monday integrate with existing legal software? The system supports integrations with systems commonly used in law offices, such as Legal, Tools Shluvim, Net HaMishpat, time‑tracking systems, Outlook and Google Calendar. Any system with an open API can be integrated into your Monday system so information flows intelligently between all interface points in the office.

• Does Monday meet information security requirements for lawyers in Israel? Yes. Monday meets ISO 27001, SOC 2 and CSA STAR standards, supports advanced data encryption and allows role‑based permissions. It complies with Israeli privacy protection law and offers data hosting in Europe.

• How long does implementing Monday in a law firm take? A professional implementation process usually takes between six and eight weeks. It includes mapping work processes, building customized boards, team training and a controlled pilot before full rollout and continuous use.

• Is Monday suitable for managing collections, recruitment and human resources? Definitely. Monday is also designed for supporting office processes such as tracking collections, onboarding employees, managing training, handling customer inquiries, documenting meetings and recruiting staff. Any process currently done by emails, spreadsheets or documents can be consolidated and streamlined in one system.

• How do you measure the benefit of Monday in a law office? You can measure return on investment by time saved in operations (about five to seven hours weekly per employee), improvement in documentation, reduction in errors, shortening case closure times and improved communication with clients. All these contribute directly to the firm’s bottom line.

• Who performs the implementation? It is advisable to work with an official Monday partner that has expertise in the legal field. Web3D, for example, is one of the well‑known and leading companies in Israel for implementations. With a team of industrial engineers and software developers, it accompanies the office throughout the process from initial specification to ongoing support.

Monday Dev vs Jira: Which project management system is better for developers?

Posted on by Web3D_2017_webmaster

At the heart of the comparison between Monday Dev and Jira lies a fundamental question: How do development teams want to work? Jira, established by Atlassian in the early 2000s, was born as a solution for bug and backlog management for Agile teams. It provides advanced capabilities for managing sprints, tracking tasks and documenting long‑term backlogs, but it requires administrative knowledge to design the workflows. Monday Dev, on the other hand, was built as part of the Work OS of Monday.com and is aimed at users who want to set up a management infrastructure without getting entangled in complex configurations. The system lets you set up boards within minutes and add Kanban views, charts, dashboards, Workdocs and capacity planning as built‑in features. This is the first difference: Jira focuses on Agile development teams and delivers deep power to those who are willing to invest time and money in learning and customization, while Monday Dev offers an intuitive interface that can be used immediately by product managers, QA and managers across the organization. According to G2 data for 2025, Monday Dev is rated 4.7 out of 5 based on more than twelve thousand reviews, whereas Jira is rated 4.3 – a figure that illustrates how users experience friendliness versus complexity.

Built‑in functionality vs plugin ecosystem

In terms of functionality, Monday Dev offers a complete toolkit “out of the box”: management of hierarchies, roadmaps, customized dashboards, built‑in automations, Workdocs for documentation and capacity planning for future sprints. It includes more than two hundred integrations with common systems like GitHub, GitLab, Slack and Azure DevOps. Jira takes a different approach. Its core focuses on backlog and sprint management, but additional tools such as Advanced Roadmaps, Confluence (for documentation) or Jira Align (for portfolio management) are available only as paid add‑ons through the Atlassian Marketplace. On one hand this creates unlimited flexibility with more than three thousand extensions; on the other hand it increases the total cost of ownership and adds layers of management complexity. A 2025 study by TechRepublic found that medium‑sized organizations using Jira spend on average twenty to thirty percent more per year on add‑ons and support than comparable organizations that chose Monday Dev. This gap is significant when considering not only the monthly license price but the overall investment over time; Monday Dev offers an advantage to those seeking simplicity and uniformity, while Jira serves large organizations that need modularity and deep control.

Work methods and knowledge sharing: flexibility vs Agile specialization

One of the important differences between Monday Dev and Jira is support for different work methodologies. Jira excels at Agile management, particularly Scrum and Kanban, and is a standard for thousands of development teams worldwide. It provides advanced tools for managing a complex backlog, tracking velocity and generating performance reports. However, when organizations want to expand beyond pure development — for example to incorporate marketing, sales or human resources — Jira is not suitable without purchasing dedicated add‑ons or moving to complementary platforms. Monday Dev is designed to serve not only developers but also product, marketing and operations managers. It allows you to combine projects and functional areas in one interface while maintaining complete transparency. Workdocs allow writing specifications and documentation directly on the board without switching to an external system like Confluence. Another advantage is support for hybrid models: a team can choose to manage part of the project in Agile sprints and another part in a waterfall structure. For start‑ups or medium‑sized organizations this flexibility is a real implementation benefit; for large and established technology companies that already operate deeply in Agile, Jira remains the preferred solution due to the depth of control in backlog management.

Costs, support and ease of use: the hidden numbers

At first glance, Jira seems cheaper: the standard plan costs $7.53 per user, while Monday Dev starts at $9. Yet when examining the full picture, the gap disappears and even reverses. Monday Dev’s implementation includes free viewers, Workdocs, dashboards and automations in the same package — add‑ons that Jira requires purchasing separately. In addition, all Monday Dev plans include 24/7 support via chat, phone and email, whereas Jira offers full support only in premium and Enterprise tiers. Data from Cloudwards in 2025 show that organizations choosing Monday reported an average savings of eighteen percent in annual expenses on complementary tools and support. Monday Dev also stands out with an intuitive interface that can be learned quickly — a significant advantage when product and QA teams join project management. Jira, by contrast, requires a steep learning curve and sometimes formal training. Nonetheless, Jira’s broad market approach gives it an advantage in large organizations that are willing to invest in maintenance and training to enjoy the wide flexibility it offers. The choice is not purely numerical but strategic: does the organization want a system that is quick to implement and transparent, or a powerful yet complex tool for managing software at a large scale?

Concise comparison table — Monday Dev vs Jira

Criterion:
– Ease of use: Monday Dev has an intuitive interface that can be set up within minutes and is suitable for product and marketing managers, whereas Jira has a high learning curve and requires a dedicated administrator for complex configurations.
– Functionality: Monday Dev includes built‑in dashboards, Workdocs, hierarchies, capacity planning and automations. Jira’s core is limited; expansions are obtained through the Atlassian Marketplace for additional cost.
– Methodologies: Monday Dev supports Agile, waterfall and hybrid models and is suitable for cross‑organization processes. Jira focuses mainly on Agile — Scrum and Kanban — and is less suitable for additional functional areas.
– Pricing: Monday Dev costs $9 to $20 per user and includes free viewers and 24/7 support. Jira costs $7.53 to $13.53 per user, with expansions and advanced support at extra cost.
– Integrations: Monday Dev offers more than two hundred built‑in integrations and includes AI Blocks for documentation and prioritization. Jira has a market of more than three thousand extensions, many of which are paid and require maintenance.
– Customer ratings: Monday Dev is rated 4.7 out of 5 on G2 and 4.6 out of 5 on Capterra, while Jira is rated 4.3 out of 5 on G2 and 4.4 out of 5 on Capterra.

Integrations and artificial intelligence: Built‑in versus add‑on market

Integration is at the heart of a modern development environment. Jira boasts more than three thousand extensions through the Atlassian Marketplace, including connections to DevOps tools, automation, analytics and dashboards. The advantage is clear: almost any specific need can be covered with an add‑on. The drawback is cumulative costs and dependency on third‑party vendors. Monday Dev offers a different approach: more than two hundred integrations are built in by default, including GitHub, GitLab, Bitbucket, Slack and Azure DevOps, along with “AI Blocks” — modules of artificial intelligence that create requirement summaries, prioritize bugs and plan sprints. This means the capabilities are available from the very beginning, with no additional installations. For small and medium teams, this provides a smooth experience that allows them to focus on the product rather than on tool maintenance. Large and complex development teams may prefer Jira’s market flexibility, especially when deep customization or integration with unique DevOps tools is required.

Migration and scaling: migrating to Monday Dev and adapting to enterprise organizations

A major question for product managers and CTOs considering a move from Jira to Monday Dev is not only what the theoretical advantages of the platform are, but what the practical implications of the transition are. Jira is a veteran system that has accompanied organizations for more than two decades, meaning it often contains vast amounts of data: historical tasks, complex backlogs, users with various permissions and customized integrations. The main fear is losing information or disrupting the workflow. Monday Dev offers dedicated solutions for migration: full CSV imports, direct API connections to Jira that allow real‑time data synchronization, and third‑party tools such as ZigiOps or Workato that allow projects to be transferred without interrupting the daily work of the team. Monday also provides close support in the migration process, with Customer Success teams accompanying the transition of medium and large companies.
Beyond this, the issue of scalability must be considered. Jira is regarded as a clear enterprise tool and is used by teams of hundreds or even thousands of developers simultaneously. Monday Dev, launched later, has invested heavily in recent years to expand its capabilities for large‑scale use. These include advanced field‑level permissions, compliance with international standards such as SOC 2 and GDPR, and a cloud infrastructure that allows thousands of users to be managed simultaneously across departments. Nonetheless, Jira still enjoys an established reputation in this area, mainly due to its long experience with large enterprise customers. Monday Dev, for its part, highlights examples of Fortune 500 companies that have already migrated to it and emphasizes that the platform was built not only for start‑ups but also for organizations with complex structures and strict regulatory requirements. Ultimately, for those considering migration, the recommendation is to view it as a project in itself: define in advance which data must be transferred, which integrations cannot be broken and which organizational benefits are expected to be achieved. Monday Dev offers a clear advantage in transparency and simplicity even in large organizations, but it is important to understand that the transition requires organized planning and coordination between IT, development and operations teams. For companies that are willing to invest in preparation, it can make daily management more effective, with a proven return on investment over time.

Community and ecosystem: experience versus accessibility

Moving to technological tools is not only about features but also about the ecosystem around them. Jira benefits from almost two decades in the market with a huge global community that includes thousands of forums, video tutorials, technical blogs and add‑ons created by third parties. This means that almost any problem has a ready‑made solution, whether it is a script for managing complex sprints, a reporting plug‑in or a detailed guide on how to implement a new methodology. This advantage is significant especially for large organizations, as there is a huge repository of accumulated knowledge that shortens learning and support processes. Monday Dev, being a younger platform, does not yet enjoy the same wide global community. Instead of relying on a community to provide solutions, it offers a structured knowledge center, user‑friendly documentation, Customer Success teams that accompany the implementation and interactive guides within the system itself. In addition, Monday invests in building a growing community through user groups, professional meetups and an online Academy. The result is that Jira provides a sea of resources but requires filtering and knowledge to use them effectively, while Monday Dev offers more targeted support from within the platform. For those who prefer to rely on a long‑standing community, Jira is the safe choice; for those who prefer a structured and clear learning experience, Monday Dev offers a fresh and easy‑to‑digest answer.

What is the next step?

The choice between Jira and Monday Dev is not merely technical; it is strategic. If your organization lives and breathes Agile, with large development teams and the ability to maintain a dedicated administrator and advanced add‑ons, Jira is a powerful tool that continues to prove itself. If, however, you are looking for a system that can be deployed quickly and serves not only development but also marketing, sales and operations with full transparency and 24/7 support, Monday Dev is a mature and relevant alternative. The next step is to examine not only the license price but the total cost of ownership and organizational culture. Ask yourselves whether you need endless flexibility and are ready to manage it, or whether you want one system that will work for you from day one.

Why Funny Ads Are the Most Effective Tool for Building Brands

Posted on by Web3D_2017_webmaster

System1 & TikTok Study: Entertainment Is the Foundation of Branding

A large-scale global study by System1 and TikTok, which analyzed 887 short ads from over eight countries and feedback from more than 92,000 users, revealed one clear finding: the more entertaining the ad, the greater the likelihood it will be remembered, evoke positive emotions, and contribute to brand building. In simple terms, a short ad that makes people laugh, feel something, or tells a compelling story not only stops them from scrolling but also creates a genuine connection with the viewer.

Why does this happen? Humor, storytelling, a surprising twist, or everyday conversational language achieve something technical marketing messages cannot: they generate emotion. This emotion is what stays in memory and ties the brand to the viewer. Ads that used entertainment elements doubled brand awareness, improved brand perception by 2.8 times, and increased long-term recall by 39 percent. Even if the viewer did not plan to watch the ad, if they enjoyed it, they remembered who was behind it.

Another important point is that entertainment does not lose its impact. When a creative ad is enjoyable, it keeps its effect even after repeated viewings. If it does not become tiring, it becomes embedded in memory. In contrast, an ad that pushes a message without emotion disappears from the audience’s mind. In today’s environment, where every second of attention must be earned, entertainment is not an optional extra, it is the foundation of building a long-lasting brand.

Fast and Effective: Recognizing a Brand in Two Seconds

One of the most common mistakes in digital advertising is the hesitation to introduce the brand at the start of the video. Many fear that mentioning the company too early will cause viewers to drop off. In reality, the same study by System1 and TikTok shows the opposite. Early branding, within the first two seconds, produces the best results. Ads where viewers quickly recognized the brand achieved an 88 percent improvement in recall, a 92 percent increase in awareness, and an 85 percent boost in brand perception. Without clear identification at the beginning, even great creative work can fail to connect.

How to Do It Right?

Doing this right requires more than just showing a logo. The study found that distinctive brand assets such as a recurring character, a recognizable sound, brand colors, or naturally integrating the company name into the storyline are the most effective. These elements create fast recognition while maintaining the viewer’s interest. A logo placed randomly on the screen may even reduce attention because it signals “advertisement” in a negative way.

What works best is smart integration: weaving the brand into the scene as part of the story, the character, or the dialogue. The study calls this “logo in context,” one of the most effective ways to create fluency, which is the viewer’s ability to identify the brand behind the content. When this happens early, every positive emotion the ad creates is credited directly to the brand.

Most importantly: quick brand recognition does not lower engagement. It strengthens it. When the brand is presented naturally and clearly from the start, the viewer understands what they are watching, feels confident about the context, and stays until the end.

Why Technical Ads Don’t Sell: Emotion Closes the Deal

Many advertisers believe that true influence on consumer choice comes from logical reasoning, clear messaging, and a direct call to action. In reality, decisions are driven not just by what is said but by what is felt. First impressions determine whether the viewer will feel something, remember it, and choose accordingly. This affects whether they will make a purchase, maintain brand preference, or form a clear intention to act.

The study’s Spike Rating, which measures the emotional strength of the first impression, was found to be the most influential factor in short-term brand choice.

The conclusion is clear. The first moment is the real test of an ad. When it carries emotion, it succeeds. High-Spike ads increased actual brand choice by 25 percent and purchase intent by 2.6 times. Neutral ads that did not create any feeling were much less effective. Interestingly, even ads that caused negative emotions performed better than neutral ones. In immediate impact, indifference is the real enemy.

Still, many brands produce dry, technical ads filled with feature lists, functional graphics, and dense text. While this may work in an internal report, it fails in advertising designed to connect with people. To make someone stop and pay attention, you must first make them feel something. Even with a strong promotion and a clear call to action, it is the emotion that prompts them to respond.

You Don’t Have to Choose: An Effective Ad Both Entertains and Sells

For years, marketers believed they had to choose between creating a brand-building ad with story and emotion or a direct sales ad. In today’s short-form video world, this is no longer the case. The System1 and TikTok study proves that the most successful ads combine entertainment with clear branding and a strong ability to drive action. This combination delivers the highest results for both emotional recall and immediate response.

The numbers are clear. Ads built around entertainment, referred to in the study as “showmanship,” achieved a 50 percent improvement in conversions alongside sharp increases in recall, awareness, and brand perception. An ad that entertains not only leaves a positive impression but also drives real actions such as clicks, purchases, downloads, or sign-ups. In contrast, ads based only on “salesmanship” — direct messaging, product benefits, and straightforward calls to action — may convert in the short term but contribute very little to brand building.

The research shows that there is no need to choose between emotional and rational appeals. Good entertainment is the most effective way to reach both the heart and the wallet. An ad that people enjoy, instantly recognize, and feel as part of the experience outperforms any purely technical message, even when the main goal is sales. An ad that fails to stop the viewer will not drive them to act. One that entertains, brands, and inspires action delivers the best return.

Why Small Brands Need to Work Smarter and How Entertainment Helps Them Stand Out

For small brands or new players in the market, average creative is not enough. Without the budget for massive campaigns, the advantage of prior familiarity, or existing emotional credit with the audience, every second of an ad must work harder. The study shows that small brands using entertainment and early branding can close the gap with larger competitors and even outperform them in conversions.

The results are clear. Entertaining ads from small brands increased conversion rates by 3.5 times compared to technical ads in the same categories. They also generated positive sentiment similar to that of big brands despite having much smaller budgets and exposure. When an ad triggers emotion and integrates the brand name smartly, it is not dependent on exposure volume or established status. It simply works.

In contrast, when small brands rely on generic ad templates with direct offers, prices, and feature lists, they remain invisible. The consumer may see the ad but will not remember, feel, or act on it. Time is limited for small brands, and it must be used more effectively. The study refers to this as “branding in context” — placing the logo naturally within the scene instead of as an external element.

The real message is that strong branding and smart entertainment do not require massive budgets. They require strategy. Distinctive assets, enjoyable creative, and a memorable message are the tools that make a small brand look big. On platforms like TikTok, where quality beats quantity, this is a real opportunity to stand out.

How to Keep an Ad Interesting After the Third Viewing

In long-running campaigns, even the most successful ad can eventually blend into the background. Viewers may still see it, but they stop paying attention. It no longer feels fresh or relevant. This happens not because the ad is bad, but because it has become invisible.

The System1 and TikTok study found that ads which evoke emotion — whether funny, surprising, or storytelling-based — remain effective after repeated viewings. To achieve this, they must be refreshed. The concept can remain the same, but the execution should vary: a different perspective, a new character, or an added twist. This keeps the campaign feeling fresh and continues to attract attention.

An example from the study is the BBC’s campaign to promote its wide range of content. Instead of producing one video and reusing it, they created a series of short ads built on the same entertaining concept. Each ad featured different animated characters from Aardman’s creations — pigeons, mice, cartoon dogs, and more. Each represented a different content category such as news, nature, sports, or entertainment, but all maintained the same style, tone, and comedic structure. The result was a campaign that stayed relevant, surprising, and effective despite repeated exposure.

On TikTok, the same video can appear multiple times to the same user. Using varied versions of the same idea is essential for maintaining presence without causing fatigue. This approach sustains interest and ensures relevance in a constant flow of competing content.

The conclusion is straightforward. Do not rely on a single ad repeated endlessly. Develop a concept that can be told in multiple ways without losing its style, tone, or brand connection. This reduces ad fatigue and keeps your campaign alive and effective over time.

Turning Insights Into an Action Plan

The main lesson from the System1 and TikTok research is that these findings should not remain theoretical. They should be turned into a practical plan built on a smart digital strategy. Such a strategy translates brand values into advertising that captures attention, builds recall, and drives action.

At Web3D’s digital department, we apply this approach daily. We combine deep familiarity with the latest marketing research and a structured process for turning insights into a methodology that helps businesses sell more.

Our process includes detailed audience profiling, building a tailored narrative, and planning content creation based on proven methods rather than guesswork. We create complete infrastructures that go beyond posting content. This includes emotionally distinctive creative, consistent use of brand assets, clear branding within the first seconds, and smart variation management for different target audiences. Every component is tied directly to a business goal, whether it is building the brand, attracting attention, or driving customer action.

Such a strategy is never accidental. It is built on market knowledge, an understanding of how audiences consume content, and the ability to turn research findings into precise digital execution. If your goal is not just to appear but to build a brand that remains in memory and generates real demand, we are here to guide you every step of the way.

 

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