Digital Marketing - Results-Driven Strategy

What is Digital Marketing?

The term “digital marketing” encompasses all online advertising options. It includes both paid and organic promotion across various platforms such as Facebook, Instagram, Google, YouTube, LinkedIn, TikTok, Outbrain, Taboola, email marketing and more. The key advantage of digital marketing over traditional marketing is its ability to be measurable and highly targeted to specific audiences.

What is a Digital Strategy and Why is It Important?

A digital strategy is a set of actions that every business utilizing digital marketing tools must implement to achieve its business goals and objectives. Its importance is evident in three key areas:

1. Competitors – It differentiates the company from other competitors in the market.
2. Customers – It helps generate demand for the company’s product or service, attracting both new and existing customers.
3. The Company – A well-designed digital strategy supports business success by aligning with both short-term and long-term goals.

The process of building a digital strategy involves several key steps:

• Analyzing the company’s current situation, target audiences, market, and competitors.
• Setting measurable goals and objectives with clear timeframes and expected outputs.
• Designing the brand message based on the chosen digital marketing platforms.
• Defining testing metrics and feedback systems for various campaigns.

Which Types of Businesses Should Use Professional Digital Marketing Services?

There is no industry or sector where customers aren’t active online, so digital marketing is suitable for all types of businesses, companies, and organizations. The size of the company is a factor that influences the process of building a digital strategy. The digital marketing company will tailor the strategy to the available marketing budget, adjusting across various marketing channels and platforms.

Is the Service Suitable for Local Businesses?

Absolutely. A local business investing in digital marketing benefits from one of its greatest advantages – targeted advertising within its geographic area. Exposing the local audience to relevant content, products, or services will expand the customer base, encourage existing demand, and generate new demand.

Is There a Minimum Budget Required by Digital Advertising Companies?

The minimum budget required to run digital marketing and online advertising is $1.50 per day. However, our recommendation is to start a marketing campaign with a low budget in the first month to evaluate effectiveness and determine the optimal formula for return on investment, cost per sale/close, etc.

What Are the Most Popular Platforms and When to Use Each?

There are many platforms available, but the most common are Meta (Facebook) and Google.

1. Google Google is used to capture existing demand. The target audience on this platform arrives with a clear intent to purchase. It’s also effective for retargeting through display and search ads, reaching users who have previously visited your sales platform (website, mini-site, or landing page).
2. Facebook Facebook serves multiple purposes:
   • To generate existing demand.
   • To expose products or services to target audiences at different readiness levels to make a purchase.
   • To retarget audiences who have engaged with your company through shared content on Facebook, Instagram, or those who visited your sales platform.

How is the Service Priced and What Does It Include?

Web3D offers a wide range of digital marketing services, including paid advertising, social media management, organic Google promotion, building sales platforms, business websites, landing pages, mini-sites, and complex systems. Pricing is determined based on the client’s needs and capabilities.

How Long Does It Take to See Results?

The answer to this question varies from client to client and depends on the marketing budget, the type of service or product being sold, and the level of competition in the business sector.

Does Every Campaign Deliver a Return on Investment?

Digital marketing provides full control over advertising expenses and return on investment. A campaign that does not deliver a return will be paused and replaced with another campaign until it achieves the desired outcome (sales, lead generation, etc.).

What is Optimization?

Optimization is the process of improving the results of advertising campaigns. This is done daily by campaign managers to ensure that the outcomes align with the goals and objectives set during the digital strategy development phase.

Does Building a Digital Marketing Strategy Require a Website?

A website is the storefront for a business, company, or organization. It allows you to market and sell the products or services you offer. While it’s possible to conduct online marketing without a website, it’s generally not recommended. Various marketing platforms allow actions such as lead generation and even product sales, but having a professional website brings everything together in one place.
A business website strengthens brand image, presents important information, allows knowledge sharing, addresses objections in the sales process, enhances trust and credibility with customers, extends business hours, and more.

What Digital Marketing Solutions Does Web3D Offer?

We provide a comprehensive 360-degree marketing solution with a wide range of digital and traditional marketing services across all advertising platforms, catering to every sector and business type, both B2B and B2C:

• Comprehensive Digital Hosting: A deep analysis of all marketing aspects, thoroughly assessing the status of digital assets.
• Comprehensive Marketing Strategies: Crafting tailored strategies to suit each client’s needs.
• Customer Journey Mapping: Designing and building customer journeys tailored to specific segments and target audiences.
• Measurement Infrastructure: Building online reporting systems that centralize all activity, analyze data, and highlight insights and conclusions.
• CRM Integration: Connecting with all customer management systems (CRM) and creating virtual phone numbers for enhanced measurement and feedback capabilities.
• Content Strategy Development: Crafting strategies to manage digital assets effectively.
• Digital Strategy for Goal Achievement: Creating converting leads, increasing online sales, boosting brand strength, driving engagement, increasing awareness, and more.
• Paid Advertising Campaigns: Running campaigns across all platforms – Facebook, Instagram, Google, Bing, TikTok, LinkedIn, and more.
• Direct Marketing: Utilizing a variety of direct communication platforms – emails, newsletters, SMS, WhatsApp.
• Marketing Automation: Developing automated systems for efficient management of digital marketing operations.
• Sales-Focused Infrastructure: Building conversion-focused platforms like business websites, e-commerce sites, landing pages, and mini-sites.
• SEO Strategy and Promotion: Organic search engine optimization (SEO) strategy, focusing on technical SEO, content, and building both internal and external link profiles.
• Social Media Management: Managing social media presence with tailored content designed for each company, business, or organization.
• Comprehensive Digital Marketing Solutions: A unified team of 10 professionals with over 4 years of experience in their respective fields, working together to deliver optimal results that directly impact business goals and objectives.