Building an image for business – Dror Barda Architects. As part of the project, a model was put on visualization in terms of cleanliness and aesthetics. In addition, the projects were segmented according to the firm’s areas of the activity, with each area highlighting a different niche. The goal is to create an impression on the surfer and emphasize the meticulousness of the small details, the clean work that the site creates and thus motivate the surfer to act. As part of the sites construction, a meticulous characterization and optimization was performed to promote and optimize the site in order to promote the site naturally.